Creative Marketing Solutions & Case Studies | 師兄 Creative Advertising Agency

The Challenge

COVID-19 decimated international travel, grounding flights and erasing travel plans for millions. Against this backdrop, Standard Chartered Bank needed to promote its co-branded credit card with Cathay Pacific—a product that relied heavily on overseas travel benefits. But when consumers weren’t flying, how could we make them excited about a travel credit card?

The Solution

Instead of focusing on physical travel, we tapped into the emotional longing for it. We created a campaign that transported audiences to dream destinations without ever leaving their screens. At the heart of the campaign was a fantasy-inspired world brought to life by one of South Korea’s most beloved celebrities—leveraging the power of K-pop and Korean entertainment to spark travel desire. By shifting the focus from transactions to aspirations, we kept the brand relevant and top-of-mind, ensuring that when travel did resume, SCB x Cathay Pacific was the first choice for jet-setters.