Creative Marketing Solutions & Case Studies | 師兄 Creative Advertising Agency

The Challenge

Bank-led financial outlook reports are typically dry, filled with corporate jargon, and delivered by serious analysts in formal settings. As a result, most audiences—especially younger investors—tune out. Standard Chartered needed a way to make financial insights engaging, relevant, and digestible to a broader audience.

The Solution

We reimagined market insights as entertainment. Instead of traditional presentations, we created a reaction-style video series, where financial experts watched and responded to everyday Hongkongers’ opinions about the economy. This real-time interaction not only humanized the experts but also made complex financial topics feel accessible. By breaking the mold of conventional financial content, we created a format that was both educational and highly shareable, driving engagement far beyond traditional investor segments.