Creative Marketing Solutions & Case Studies | 師兄 Creative Advertising Agency

The Challenge

The global financial landscape moves quickly, and for Hong Kong’s upwardly mobile investors, managing wealth requires constant adaptation. Standard Chartered needed to showcase its wealth solutions as dynamic and globally relevant—but in a way that felt aspirational rather than transactional.

The Solution

We enlisted Fala Chen, a Hong Kong-born actress who successfully transitioned to Hollywood, as the face of the campaign. Her journey mirrored the aspirations of SCB’s customers—local success expanding onto the world stage. Through cinematic storytelling, we positioned SCB’s wealth management products as enablers of global financial growth, reinforcing the idea that success knows no borders. The campaign not only enhanced SCB’s prestige but also gave its wealth solutions a modern, aspirational appeal.